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Unlocking the Potential of Super Apps in Ad Campaigns


We've embarked on a journey to dissect the advantages of super apps in the realm of advertising campaigns, shedding light on the pivotal considerations when targeting their user base.

For this exploration, we tapped into the expertise of Vage Zakaryan, the head honcho of the development team steering one of the burgeoning super apps in the communication sector, Gem Space.

Q: Gem Space, the superapp you develop, only made its debut this year. Could you share insights on the development timeline and whether advertising features were part of the initial vision?

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